Privacy Policy

Introduction

Welcome to Authentic Memorabilia. The website located at
www.authenticmemorabilia.co.uk (hereinafter referred to as the
“Website” or “Site”) is owned and operated by Authentic Memorabilia a
business operating in accordance with the laws of England and Wales
(hereinafter “the Company,” “We,” “Us,” or “Our”). Any reference in
this Privacy Policy to “Customer,” “User”, “You” or “Your,” refers to
our website visitors or customers who place an order for a product
through our website.

We respect your privacy and are committed to providing full
transparency regarding how we process your personal data, with whom we
share this personal data and what rights you have as a data subject.

Definitions

Unless expressly specified otherwise, any reference to the following
words shall have the meaning as defined in Article 4 of the General
Data Protection Regulation as incorporated into the Data Protection
Act, 2018:

“Controller” – “the natural or legal person, public authority, agency
or other body which, alone or jointly with others, determines the
purposes and means of the processing of personal data; where the
purposes and means of such processing are determined by Union or
Member State law, the controller or the specific criteria for its
nomination may be provided for by Union or Member State law.”

“Personal Data” – “Any information relating to an identified or
identifiable natural person; an identifiable natural person is one who
can be identified, directly or indirectly, in particular by reference
to an identifier such as a name, an identification number, location
data, an online identifier or to one or more factors specific to the
physical, physiological, genetic, mental, economic, cultural or social
identity of that natural person”.

“Processing” – “Any operation or set of operations which is performed
on personal data or on sets of personal data, whether or not by
automated means, such as collection, recording, organisation,
structuring, storage, adaptation or alteration, retrieval,
consultation, use, disclosure by transmission, dissemination or
otherwise making available, alignment or combination, restriction,
erasure or destruction”.

“Processor” a natural or legal person, public authority, agency or
other body which processes personal data on behalf of the controller.

Authentic Memorabilia as the Data Controller

For the purposes of this Privacy Policy, we are the data controller
for personal data processed by us for our website Visitors, Users and
Customers. We can be contacted at

sales@authenticmemorabilia.co.uk. Alternatively, you can also write
to us at the following address:

Authentic Memorabilia

35 Linden Road

Manchester,

M28 1JW

United Kingdom

Personal data we collect

We collect the following personal data from you:

• Account data. Your Website account data includes your email address,
  website username and password;
• Contact data. Your contact data includes your full name and email address;
• Customer Support data. When you send us customer support requests we
  collect your name, email address and the content of your support
  request;
• Transaction data. When you place an order, we process your transaction
  data which includes information about the products you purchased, date
  and time of purchase;
• Shipping data. When you place an order you also provide us with the
  shipping address where you would like the order to be delivered;
• Payment data. When you place an order, we collect your payment data
  such as your billing address. Your credit card information is
  collected and processed by our payment processor, and we do not
  process any sensitive credit card data;
• Product Review. When you leave any product reviews on our website, we
  will store your name and the content of your review on our database.
• User Comment. When you leave any public comments on our website, we
  receive the content of your comment, and your IP address.
• Data collected through the use of cookies. We also collect some data
  about you through the use of cookies, pixels and tags when you visit
  our website and when you interact with our ads. To learn more about
  how we use cookies, please visit our Cookie Policy.

How do we use the personal data we collect?

• Account Data
  We use this data to create a user account for you, and to enable you
  to securely log into your account, view your past transactions and
  store your billing and shipping information for future purchases. The
  legal basis for processing this data is the performance of our
  contract with you.

Data Retention:

We will retain your personal data on our record for as long as your
account is active. We will remove your personal data from our records
three years after the termination of your account unless we are
required to retain this data for our compliance with any legal
obligations.

• Contact Data
  We use your contact data to contact you regarding your order/support
  requests as and when needed. The legal basis for processing this data
  is the performance of our contract with you.

Data Retention:

We will not retain your contact data longer than required for our
business purposes. For any orders placed through our website, we will
retain your contact data until such time that we cease our business
operations or you request us to remove your personal data from our
database.

• Customer Support Data
  We use your support request data to respond to your support requests.
  Our legal basis for processing this personal data is our legitimate
  interest.

Data Retention:

We will only keep support messages and enquiries on our record for a
maximum period of two years from the date of last communication with
you.

• Transaction Data
  We will keep a record of your purchase to deliver our product to you,
  to address any disputes or issues arising with the purchase and for
  our own accounting purposes. Our legal basis for processing this
  personal information is the performance of our contract with you.

Data Retention:

We will not keep your transaction history on our record for longer
than five years from the date of purchase.

• Shipping Data
  We provide your shipping data to our Shipping service provider to
  enable them to deliver your ordered products to the specified shipping
  address. Our legal basis for the processing of this data is the
  performance of our contract.

Data Retention:

We will not keep the shipping address on our record for longer than
three years from the date of delivery of the product ordered.

• Payment Data
  We use the payment data to bill you for your ordered product. Our
  legal basis for the processing of this data is the performance of our
  contract.

Data Retention:

We will not keep the billing address on our record for longer than
three years from the date of purchase.

• Product Review Data
  We may use the content of your product review on our website and other
  social media pages. Please note that your name will be displayed with
  your review. Please do not share any personal information in public
  reviews that you do not wish to be publicly visible to others. Our
  legal basis for processing this data is our legitimate interest.

Data Retention:

We will keep your product reviews on our website or other social media
pages for as long as we deem fit unless you specifically request us to
remove your review from our website in which case we may continue to
use the content of the review by anonymising your personal data.

• Data Collected through the use of Cookies
  We use this data to understand how our users use our website, to
  improve our user experience, for web performance analytics and to
  serve relevant advertising to you. Our legal basis for this processing
  is your consent which you grant us when you continue to use our
  service by accepting our cookies.

Data Retention:

Each cookie is retained for a specified period of time. To learn more,
please visit our cookie policy.

In addition to the abovementioned legal basis, we may also retain any
personal data that we collect for our compliance with our legal
obligations, a court order, or to assert our legal rights or defend
any claims. Where we request your consent to the processing of your
personal data for marketing purposes, you may withdraw your consent at
any time. Please visit ‘Your Rights’ section to learn more about your
data rights.

Cookies

To the extent required by law, we use cookies, pixel tags and web
beacons on our website with your consent. We also use third-party
analytics tools on our website such as Google Analytics which use
cookies and collect personal data such as your IP address when you
visit our website. Cookies are small files that contain data that is
used to identify you as a unique user. You can tell your browser to
decline all cookies or to indicate when a cookie is being sent. If you
decide to decline cookies, you may not be able to use some parts of
our website. For more information on cookies, please visit our Cookie
Policy.

Sharing your personal data

We do not sell or rent your personal data to any third party. We may
disclose your personal data as described hereunder:

• We may share your personal data with service providers that we engage
  to perform services on our behalf. Please note the service providers
  we engage are not authorised to disclose your personal data to any
  third party unless required by law or during the course of performance
  of services on our behalf.

• When you order a product your payment information is collected and
  processed by our Payment Service Provider: PayPal, Inc;

• We reserve the right to disclose your Personal Information when
  required to do so for our compliance with any applicable laws and upon
  reasonable requests of any government bodies or regulatory
  authorities.

• We may share your personal information to enforce our contractual or
  other legal rights arising out of our Agreement with you.

• In future, if we undergo a merger or acquisition, your personal data
  that we hold may be disclosed to the new entity as a result of such
  transaction. Please note any such transfer of your personal data to
  the new entity will not negatively impact your rights as outlined in
  this Privacy Policy.

Your Rights

The General Data Protection Regulation grants users who are in the
European Economic Area at the time their personal data is processed
certain data rights. If you are in the EEA, you may exercise the
following rights:

• Your right to access and/or edit your personal data
  If you wish to access and/or edit your personal data that we process,
  please contact us at sales@authenticmemorabilia.co.uk and we will
  respond to your request within 30 days.

• Your right to be forgotten
  If we do not have any valid legal basis for processing your personal
  data, you may request deletion of your personal data by contacting us
  via email.

• Your right to withdraw consent
  Where we use consent as the legal basis for processing your personal
  data for direct marketing purposes, you have the right to withdraw
  your consent anytime by giving a written notice of your withdrawal at
  sales@authenticmemorabilia.co.uk.

• Your right to file a complaint with a supervisory authority
  If you believe that our processing of your personal data is infringing
  your rights as a data subject, you have the right to file a complaint
  with the ICO:

The Information Commissioner’s Office

Water Lane, Wycliffe House

Wilmslow – Cheshire SK9 5AF

Tel. +44 1625 545 745

e-mail: international.team@ico.org.uk

Website: https://ico.org.uk

Transfer of data

We process most of our users’ data in the United Kingdom however there
are some services that we use that may transfer your data to the
United States of America where the data protection laws may be less
stringent than those of your country of current residence. By
accessing or in any way interacting with our website, you give us your
express consent to the transfer and processing of your data in and
outside the country of your current residence for the purposes
outlined in this Privacy Policy and those that are compatible with the
specified purposes. Whenever we transfer your personal data to another
jurisdiction, we take all necessary steps to ensure that your data is
adequately protected in such recipient location.

Security of data

We protect and store your personal data using state of the art
security measures including encryption to reduce the risk of any data
breach by complying with the principles of data minimisation. Please
note that despite our best efforts, there may be security
vulnerabilities that we are not yet aware of, which is why we are
unable to offer any guarantees of security.

Third-party website links

Our website may contain links to third party websites that are not
owned or operated by us. When you click on any third party links, you
will be directed to the third party’s website. These third-party
websites have their own Terms and Privacy Policy, and we encourage you
to review their Terms and Privacy Policy prior to using their site or
any services offered by them.

Protection of Children’s Privacy

We do not target our website or Services to anyone under the age of
eighteen (18) years (“Children”). If you are the parent or legal
guardian of a Child who you believe has provided us with his/her
personally identifiable information, please contact us at
sales@authenticmemorabilia.co.uk.

Changes to this Privacy Policy

We may modify and update this Privacy Policy at any time at our sole
discretion. In the event we modify this Privacy Policy, we will inform
you by changing the last updated date on the top.

Contact Us

If You have any questions about this Privacy Policy, please contact us
at sales@authenticmemorabilia.co.uk.